We all have times in our lives when we look in the mirror, and we're unhappy with who we see. This could be due to having children, having gained weight, because of stress, age, divorce and the many other things life throws at us.
It's amazing what a new look can do for you. A simple way to make a fresh start, reconnect with who you are and show the world that you're ready for business!
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Life changes and we all want to dress for where we're going, not where we've been. Whether this is for your next promotion, a special occasion, or simply to put a spring in your step; the right look redefines who you are to your partner, work colleagues, customers, family and friends.
Whether you see yourself as artistic, successful, fun, serious, business-minded, casual, or intellectual,
what matters is that we find the clothes that communicate this.
So we can start by talking about how you see yourself, where you're going in life, and the impression your current look makes on others. For example, I believe that if you're hoping to win the next promotion tomorrow, then you should be dressed as the boss!
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There are so many shops and so much choice. The more you try clothes on, the more infinite the possibilities and then it all starts to look the same. You have no confidence that this outing will be any more successful than the 100 that have gone before.
Guess what? That's why you hate shopping! My job is to take you straight to the right shops and to spot the right outfit. No more trial and error. Use your time effectively, and be certain that you'll love the results, then you'll find it's actually quite good fun!
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My job is to save your time and money by discovering what makes you look fantastic.
I fell in love with fashion at a very young age, and have spent most of my life working for designer brands across the city of London.
This experience has given me in depth knowledge of both retail and high fashion as well as insight into a variety of seasonal releases and couture collections.
My background is 12 years in fashion retail with leading stores, such as Harvey Nichols, Joseph, Whistles and Ronit Zilkha.
During this time I gained a reputation for listening and giving direct honest advice. I wanted to find the right outfit for the person and I'd always say if wasn't right.
Some of my loyal customers started to ask if I could help them independently as a personal stylist.
I love fashion and I'm passionate about finding the right image for my customers. Whether that's a sexy outfit for a lady or a sharp suit for a man.
I needed an outfit for a corporate photo shoot and Alana helped me to not only look stylish and smart, but also to feel confident in my appearance. I found the whole experience very enjoyable and wouldn't hesitate to recommend her services.
Emma Forber Business Development and Operations Director
Alana brings together a wealth of fashion knowledge, real talent, and the genuine desire to get you that perfect outfit. You should never go shopping without her!
Daniel Lord Founder, Publish Interactive
From a look through my existing wardrobe, Alana had plenty of ideas and wasn't afraid to tell me straight when I made some dubious suggestions!
Thomas Fawcus Gibbs, Customer & Technical Support Director
Alana is extremely helpful and inspires confidence.
Sophie Sherwell
Alana was invaluable when I was looking for an outfit appropriate for my work photos. She kept what I needed completely in mind, but also managed to find me an outfit that reflected my own personality. I would highly recommend Alana and her fantastic eye for style.
Lauren Stevens
Alana got me to explore new styles and clothing that I'd never previously considered.
Andrew Barnes
How much do you spend on clothes you don't wear?
Most people buy many items that they never wear twice. Have a look in your wardrobe, how much did it all cost you? My service is to save you money by making sure that you only buy favourites.
My usual fees are
per hour
Including: coffee, style consultation, store selection, trying out recommended outfits, honest chat. I'll also do some research ahead of the appointment to make the best use of our time.
Special offer for new customers £65 for a full 2 hour session
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